make the world a little kinder

We believe that kindness can change the world. That’s why we’re on a mission to make the world a little kinder and have been since we were founded in 2004. We call this the KIND Movement. We all have the power to make a difference.

do the kind thing for your body, your taste buds & your world^®

We believe if you can't pronounce an ingredient, it shouldn’t go into your body. Actually, it shouldn’t even go into your pantry. KIND^®products are made from nutritionally-dense ingredients like whole nuts, fruits and whole grains - no secret ingredients and no artificial flavors, preservatives or sweeteners. Nothing to hide^®

We believe in inspiring and celebrating kindness. By improving the way we live, eat and relate to one another, we hope to foster communities that are healthier, more empathetic and embrace our shared humanity.

Kind