About Us

Check out Sterling's new Pod Cast: Freedom to Focus. (The Staff @ Alpenglow give it a thumbs up!)

Twenty-five years is a long time, and we have seen a lot of change since we started in November, 1992. There were no smartphones, no Google search, faxes were just becoming the norm, and phone calls and personal visits were how you kept in touch with customers and friends. That is when Sterling was born.

We have been making the highest quality, most innovative static and dynamic rope and cord for decades. We were the first to offer a 48-carrier static sheath construction for greater durability and better handling. We came out with the first 100% Polyester static rope called the HTP, and were the first to offer 100% Technora heat and abrasion resistant ropes to the fire industry; helping FDNY create the first escape kit. Even our accessory cords were constructed differently; utilizing our innovative sewn tacks and eyes. Our ropes and cords are seen on the most technical rescues, in the tallest trees, on remote missions as well as hazardous job sites and are there to get people home safely, day after day.

Throughout our 25-year history, we have grown not only our product line, but our people. We’ve seen young high school and college grads start with us, get married, have kids and send those kids to college. We’ve advanced folks from the production floor to supervisors and managers, from customer service to directing sales, from interns to engineers. Each of us has a passion for creating great product, a cool culture, and servicing wonderful customers. Our communities have grown along with our involvement in them. Our products give our customers the Freedom to Focus, regardless of whether they are working on rope, using rope for safety or rescue purposes, or climbing recreationally. They can focus on the task at hand and not have to worry about their gear.